Why Invest in Gold?
Investing in gold bullion offers a reliable means of preserving wealth, especially in times of economic uncertainty. Gold has historically maintained its value, providing a stable hedge against inflation and currency fluctuations. In the UK, where market volatility can affect traditional investments, gold bullion serves as a tangible asset that is not subject to the same risks as stocks or bonds.
+576% Increase
Gold has increased in value by 576% since the year 2000, significantly outperforming inflation and many traditional assets.
4,741 Tonnes
Global gold demand reached 4,741 tonnes in 2022, a year-on-year increase of 18% — driven by investor confidence and central bank buying.
10% Portfolio
Experts recommend allocating 2–10% of your portfolio to gold, according to the World Gold Council — as a proven hedge against market risk.
Gold Investment - Made Simple
A Proven Hedge Against Inflation
Gold has long been considered a safe haven when inflation rises. Unlike cash or savings, which can lose purchasing power over time, gold holds its value — and often grows — during periods of economic uncertainty.
In the past 20 years, the price of gold has increased by over 450%, significantly outpacing inflation.
Investing in gold is a practical way to preserve your wealth and protect it from the erosion of rising costs.
Real Value
You Can Hold
Unlike shares or digital assets, gold is a tangible, physical investment. You own it outright, with no third-party risk — and that peace of mind matters.
Gold is universally recognised, easily tradable, and retains intrinsic value wherever you are in the world. Whether it’s bars, coins, or bullion, you’re investing in something real, not just numbers on a screen.
Long-Term Performance & Stability
Gold has stood the test of time — not just over decades, but centuries. It performs best when markets are volatile, offering stability when other assets decline.
During the 2008 financial crisis, gold rose by nearly 25% while global stock markets fell.
In 2020, gold reached an all-time high during the COVID-19 pandemic, reflecting its role as a crisis asset.
Adding gold to your portfolio isn’t speculation — it’s smart risk management.
Portfolio Diversification with Global Demand
Gold doesn’t move in the same way as other investments like stocks or property. That makes it an ideal diversifier, helping you spread risk across your portfolio.
It’s also in consistent global demand — from central banks to private investors — meaning it's both highly liquid and easy to buy or sell when the time is right.
Over 20% of global investment portfolios include gold as a core holding.
The Story Behind AU Bullion SW
AU Bullion SW was founded with one clear purpose:
to help individuals protect their wealth through a reliable, inflation-resistant alternative — physical gold.
What started as a small, client-focused business in the South West has grown into a nationally trusted name in gold investment.
Over the years, we’ve guided hundreds of clients through uncertain markets, offering them clarity, security, and peace of mind. Our track record speaks for itself — helping people from all walks of life turn precious metals into long-term financial security.
Learn Everything About Gold Investment for Free
Download your free Gold Bullion Investment Guide today and discover essential strategies to safely grow your wealth through precious metals.