Is Gold Still a Safe Investment in 2025? Here’s What You Need to Know

In a world of rising interest rates, global uncertainty, and market volatility, many people are asking the same question: is gold still worth investing in? The short answer? Yes — and here’s why.

Gold has stood the test of time

Gold has been used as a store of value for thousands of years. It isn’t tied to any one government or financial system, which makes it one of the most resilient assets available. While currencies and stocks can fluctuate wildly, gold has historically held its value — and in times of economic downturn, it tends to rise.

Gold's performance in 2024–2025

Despite inflation easing slightly in the UK during mid-2025, uncertainty remains high. Geopolitical tension, energy prices, and fluctuating currencies have kept investors on edge. In the last 12 months, gold has continued to perform well, rising steadily and proving its value as a hedge against risk.

According to the World Gold Council, global demand for gold reached over 4,700 tonnes in 2024, with central banks continuing to buy at record levels. This indicates strong institutional belief in gold’s long-term stability.

Why gold still makes sense today

  • It protects your buying power: Inflation quietly erodes the value of your cash. Gold helps preserve it.

  • It adds balance to your portfolio: Gold typically moves independently of shares and property, reducing your overall risk.

  • It’s liquid and globally recognised: Gold can be bought or sold almost anywhere in the world.

  • It’s physical and tangible: No digital risk, no third-party exposure. You own it outright.

Is now a good time to invest?

While markets are never predictable, gold is less about timing and more about long-term protection. The earlier you get in, the longer your investment has to grow and shield your wealth.

If you’re holding a large amount of cash or looking to diversify out of property or equities, gold could be the missing piece in your strategy.

Final thoughts

Gold remains a smart, stable, and historically reliable investment — especially in times like these. It’s not about chasing high returns, but about preserving what you’ve earned.

To learn more about Gold investment, download our investment guide here.

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Gold Bullion vs. Gold Coins: What’s the Best Investment in 2025?